TAO


Advertising Rates

Today's Most Widely Read Organ and Choral Journal
Official Journal of the
American Guild of Organists
Associated Pipe Organ Builders of America

Advertisers:

  • Organ Builders
  • Book, Music, CD, and Software Companies
  • Concert Artists and Artists Managements
  • Music Schools, Workshops, and Competitions
  • Carillon and Handbell Manufacturers
  • Music Tours, Music Organizations
  • Music Stores, Music Supplies, Choir Robes
  • Organ Supplies and Maintenance

2012–2013 Advertising Rates

New Advertiser Promotional
TAO is offering a limited time, first-time advertiser discount during the months of January, February, and March of 2013. All first-time advertisers will receive 20% off of the listed rates for their ads during those months. Act now to secure this rate by contacting the advertising manager.

Four Color (CMYK) 1 issue 6 time

12 time

Full page
$1,300
1,255
1,225
2/3 page
960
945
905
1/2 page
870
840
810
1/3 page
670
645
625
1/4 page
535
510
475
1/6 page
385
360
335
One Column Inch
120
110
105
Center Spread
2,300
N/A
N/A

 

Black & White 1 issue 6 time 12 time
Full page
$955
925
900
2/3 page
725
715
680
1/2 page
695
670
650
1/3 page
555
535
515
1/4 page
450
430
400
1/6 page
325
305
285
One Column Inch
105
100
95

Download our rate card in PDF Format

2012 TAO Rate Card
The official advertising rate card. Ad sizes & mechanical requirements, contract information, and guidelines.
2013 TAO Rate Card
The official advertising rate card. Ad sizes & mechanical requirements, contract information, and guidelines.

Billing and Payment
Billing follows printing and distribution of issue in which ad is placed.
Payments by credit card (AMEX, MC, and Visa) accepted. Contact: AGO Financial Administrator, 212-870-2311, ext. 4302, or e-mail Finance@agohq.org.

Bleed
No charge for bleed. Please download this one-page guide on correctly sizing a full page ad with bleed.

TAO Bleed Specifications

Deadline
Closing date for all materials is the 15th of the second preceding month (e.g., January 15 closes the March issue). All advertising material means purchase orders, camera-ready art, and digital files.

Insertions
Available upon request. Please contact the advertising manager for rates, specifications, and availability.

Classified Advertising
Classified ads are available as an online service only at www.agohq.org. The charge to post an ad is $25 for two months. E-mail: info@agohq.org. Payment: Check or pay by phone with a major credit card, 212-870-2311, ext. 4318.

Issuance and Circulation
Published monthly, 12 issues per year, on or about the 1st of the month. Circulation of 20,000 includes all members of the American Guild of Organists, music schools, libraries, and related arts organizations.

Mechanical Requirements
Printing process is offset lithography on excellent quality paper. The American Organist Magazine will not design or typeset advertisements; all ads must be press-ready. TAO accepts press-optimized Adobe Acrobat PDF digital files with fonts and graphics embedded. Ads saved as Postscript files are not acceptable. Color ads: All embedded graphics should be in CMYK color mode (not RGB). B/W ads: All embedded graphics should be grayscale. Color and B/W images should be submitted with a resolution of 300 pixels/inch. E-mail: maury.castro@agohq.org.

 

Space Width Height
1 page 7" 10"
2/3 page 4 5/8" 10"
1/2 page (3 columns) 7" 5"
1/2 page (2 columns) 4 5/8" 7 1/2"
1/3 page (2 columns) 4 5/8" 5"
1/3 page (1 column) 2 1/4" 10"
1/4 page (2 columns) 4 5/8" 4"
1/4 page (1 column) 2 1/4" 8"
1/6 page (2 columns) 4 5/8" 2 1/2"
1/6 page (1 column) 2 1/4" 5"
One Column Inch 2 1/4" 1"
Bleed Size: 8 1/4" x 11 1/8"
Trim Size: 8" x 10 7/8"
Live area: 7 1/2" x 10 3/8"

Click on image below to see a full size
graphical representation of ad sizes

Contract Regulations

  • All ads are non-commissionable.
  • There are no cash discounts.
  • Educational institutions may reserve space on a July–June fiscal year.

Contact
Maury A. Castro
Advertising Manager
The American Organist Magazine
475 Riverside Drive, Suite 1260
New York, NY 10115
212-870-2311, ext. 4299
FAX 212-870-2163
maury.castro@agohq.org

 

Updated on November 28, 2012